The options can be overwhelming (don't click here unless you want your head to spin), especially if you don't even recognize a few of the above names, let alone understand what function they serve. So, which one should you choose?
"Fish where the fish are," Ben Lloyd, the president of Amplify Interactive, says. And although he admits that it's not always easy to figure out where your audience already is, he offers some advice to help you identify the social media platform/network that your brand, business or product should be utilizing.
What Is Your Audience Already Using?
You may already have a rough idea, or even the perfect picture, of who your customers are, but what social media are they using?
Begin by simply searching mentions of your brand or business on different social media platforms or use a handy tool like Social Mention, which provides "real-time social media search and analysis." Also, consider your search terms. Think beyond your brand name, because a category or location may be important if you're a restaurant or bar located in a specific part of town. People may not specifically search for your name but they might query "Thai food Portland," Lloyd says.
There are likely people already out there talking about (or mentioning) you!
Lloyd says, "Even if it's not a lot, but just a few times that's probably a strong indication that there's a strategy or audience for you there."
Since they are already there talking, they would likely love it if you joined the conversation. So, how do you do that?