Tuesday, October 30, 2012

reviews on multiple sites amplify smbs presence in local search

To call the myriad offerings on the Internet extensive may be a slight understatement. And while it’s tempting to generalize the growth of the Internet as exponential, the reality is the Internet’s growth is actually sigmoidal (apparently), or S-shaped.

In this choice-filled online world, small business owners know best that the vast number of options available, in everything, online are overwhelming. Whether choosing a social media platform or seeking reviews for your business, it’s important to diversify.

Local reviews of your business build credibility, help your rank in local search, and act as a form of word-of-mouth marketing but, as if you haven’t heard this enough, you can’t be content with just one review outlet online.

“The reality is that to 'get found,' they [businesses] need a profile on every citation source and review site that they can get,” says Ben Lloyd of Amplify Interactive.

Diversify: Seek Reviews Across Multiple Sites

As previously recommended, it’s necessary to create review-ready business profiles that contain real, up-to-date information about your business—and important to create these profiles across multiple sites.

“Never put all of your eggs in one basket,” advises John McPhee, the vice president of Formic Media, a Portland firm that specializes in search and social media for small businesses. “Give your customers options on where to leave reviews. Try to get reviews from Google, Yelp, Yahoo/Bing Local, and any other review sites relevant to your industry.”

Encourage reviews during an interaction in-store, via email and social media, or by using links or badges on your website, directing customers to your profile on review sites.

Find out more about where you can go to diversify and why hyperlocal search matters on Neighborhood Notes.

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