“Roughly 30 percent of all searches have a local intent,” says John McPhee, the vice president of Formic Media, a Portland firm that specializes in search and social media for small businesses.
“This equates to roughly 18-20 billion searches per month,” he continues. “With reviews being served within the search results, it’s imperative that business owners get in the review game.”
Reviews Are Like Word-of-Mouth Marketing
Word-of-mouth marketing has long been considered the most effective form of promotion and “the leading influencing factor in how consumers select a business to patronize,” says Formic Media founder and President Kent Lewis.
Ask yourself: Are you more likely to trust what a business trying to sell you something says, or someone you know who has interacted with that business, product or service?
The answer is obvious. Yet, in today’s online world, it doesn’t even matter if you know that person—the individual providing advice—anymore. The reviewer can be completely anonymous. As a small business owner, getting reviews isn't just in your best interest, it's crucial to your business' success.