Tuesday, December 25, 2007

typography

I hate this font.

And I see it everywhere. On the billboard for a suburban real estate company. On a cheesy photo Christmas card. Law offices, business cards, and trendy boutiques.

Does it come standard with all editions of Microsoft Office? And is it on every template in Publisher?

Maybe it's because it really adds that extra touch of worn, antiquated authenticity that you're looking for. It definitely adds a little style and flair to your typography and really brings the already crappy design full circle.

You know it would look really good on a restaurant menu... maybe Italian cuisine.

I know. It's an unusual roman typeface that effectively merges the elegance of a traditional roman letterform with the hand-crafted look of highly skilled calligraphy.

Next time, let's try something different. Anything.
(Before Papyrus becomes overused.)

2 comments:

Ashly said...

I guess you are right.

;)

Ashly said...

You haven't posted anything here in a while... don't forget about me, I am your fan club, I need more posts.