Burnt out letters on store signs are tacky. You'd think that as soon as one of those lights go out, it'd be a top priority to get it back up and running. Besides, it's all about the first impression. And those missing letters just make you look sad and rundown.
I'm all for the shabby look when we're talking about crappy, old motels next to Jack In The Box because those places are ailing anyways.
But on Hollywood Video. C'mon. It just looks bad. You're in a sleek, urban shopping center sandwiched between an up-scale, all natural grocery store and a Starbucks. And your sign reads "Hollywood Vid."
Get your shit together.