Saturday, March 29, 2008


I am loving La Gazzetta dello Sport's latest campaign, the above seen in the Milano Centrale train station.

Italy is the only nation in the world to have a daily newspaper dedicated solely to sport... and they don't have just one, they have two (the other being the Corriere dello Sport). Not only that, in a day and age where newspaper readership is continually declining, La Gazzetta still claims a readership of over 3 million.

Printed on pink paper, La Gazzetta dello Sport really does show us that "La vita ha un altro colore / Life has an other color" with some cool guerrilla marketing earlier this month in Roma and Milano.

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