![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidZX8VNHrbroUW1oYpp_0sQEwThRO9BNWPKT8FaoefNGGP1sc5SOqRFwPmvBkFNke2lYq7mAIM-4nHo3KxwdmtGUBvWYXwsWDZSmLEQ0eWhGUcHMKoDEpOD4rOpBW9SLvPEPO5fov_fE-k/s400/Gazzetto1.gif)
I am loving La Gazzetta dello Sport's latest campaign, the above seen in the Milano Centrale train station.
Italy is the only nation in the world to have a daily newspaper dedicated solely to sport... and they don't have just one, they have two (the other being the Corriere dello Sport). Not only that, in a day and age where newspaper readership is continually declining, La Gazzetta still claims a readership of over 3 million.
Printed on pink paper, La Gazzetta dello Sport really does show us that "La vita ha un altro colore / Life has an other color" with some cool guerrilla marketing earlier this month in Roma and Milano.
No comments:
Post a Comment