Coke Is Most Talked About Brand in America. Why? Because Coca-Cola has brand advocates. I bet it's the most talked about brand in the world.
Word-of-mouth is the most powerful and effective form of advertising. Now, how do you generate that kinda buzz for your brand? Make people love you, and it starts with friendship.
Then they'll do the work for you.
Friday, October 24, 2008
Labels: advertising, advocacy, brands, coke, word-of-mouth
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